Recently this diagram was shared on a page I follow. I don’t know how factual it is when it comes to exact numbers, but I know the general sentiment of the diagram is true. You’re investing in your community and helping the “Mom & Pop” businesses survive when you shop small.
As a small business owner I can say I appreciate it when someone is willing to support my business and spend a little bit more on an item than they would at a retail store. I know I try to do my own part supporting small businesses too. Ask my family. Most of my gifts to them are local and handmade :D. I spend more on a bottle of hot sauce or jam or honey because it was made locally than if I were to go to the store. I love my farmers markets in the summer and do as much of my “food” shopping there.
As my show season starts to get into full swing may I say I appreciate your support!