2018: A Look Forward

Now that we reviewed 2017, let’s look at what I hope to accomplish in 2018!

  1. Increase sales by 25%.  Yup, I’m dreaming big again!
  2. Increase online sales.  This is kind of a two part plan.  I’ve been working on growing my online sales, but in conjuncture with that I need to update my webpage.  I’ve been doing research on new site platforms and compiling a list of everything I want in my new webpage and I plan to start building that in January and hopefully launch the new site in February.  Change is good!
  3. Update/Change my current batch code system.  With moving and setting up a dedicated studio space I’m been trying to fully set up/update/comply with GMP standards and with that I’ve come up with a better/new way to do my batch code system.  My goal this year is to get it fully implemented.
  4. Continue teaching and expand on where I teach, classes I teach, and do more Library Presentations.  I’d also like to try and figure out how to really launch a kids soap making program.  This is very dependent on my time, which is going to be occupied by many things this year.
  5. Get our Local New England Chapter up and running.  This includes creating a mailing list so I can easily reach out to all our members.  Putting together and holding  a couple “get togethers” this year.  Proctoring a test session.  Three things to start and then I can build on that.
  6. Revamp my bath bomb sizes, labels, and packaging.  (To be fair I started this the end of 2017, but I need to fully implement it now).
  7. Work on my Master Exam.  This includes getting my Research Project Proposal approved.  Doing the research I need for Part 4 of the exam.  And working in the studio experimenting and learning to make the soaps I need to for Part 1.  I have a lot of work that must get done this winter.  I cannot put it off.
  8. New Products: I want to play around with bath bomb/bubble bath cupcakes. Whether they’d be introduced as a new product I don’t know, but it’s been on my list of items I want experiment with.
  9. If time permits work on growing sales of my custom favor soaps.
  10. Less is More: I have a pretty complex set up.  For big winter shows it’s worth it.  But for 2018, especially over the summer I want to streamline my set up to just a 6′ table.  I have created lovely set ups with just one table.  It needs to be my goal for summer markets.  I spend a lot of time on set up/take down and I want to reduce my set up time to under 45 minutes this year.  The time I’ll save if I can do that would be like a two week vacation!
  11. There are a couple items I want to market to a specific audience.  I need to put together a proposal and contact companies and really see if there’s an interest.  This is a *wish list* item.  I have a lot to accomplish this year with the work I need to do for the Master’s Exam on top of just keeping up with the regular business stuff.  If I get to this great. If I don’t there is always next year.  I just have to set my priorities for the year.

There are a lot of BIG items on this list.  I’ve prioritized my list so I know what’s most important.  I’ll try and do it all!  It’s gonna be interesting to look back at this list come January 2019!  Here’s to making 2018 an amazing year!


One Response to 2018: A Look Forward

  1. Debbie says:

    “You have to dream dreams in order for them to come true!” That’s my famous line! I do it all the time too! Way to go Jennifer! Here’s to a very success 2018! 😻🐾🐾❤

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