This is a great personal motivational quote! It’s also applies to those of us who run a business. Be YOU! Don’t try to be anyone else. I’ve seen a lot of businesses “imitate” others. Why would you want to be anyone else. Find out who you are. And be you! I long ago realized who I am as a business. I embrace it and make no apologies for it. I know who my customer base is. I love my customers! They love and appreciate my soaps and bath products. I don’t want to be anyone but me. Because, guys, we’re all pretty awesome! Don’t waste time trying to be anyone else.